# Marketing and promotions

> What Narciso offers to promote the salon (offers, discount codes, loyalty points and rewards, automatic greetings, showcase website, social media) and what it does not do (no mass-message campaigns, no statistics on offers).

Last updated: 23 October 2026. Source: https://narciso.io/en/docs/marketing/

This entry is the map of Narciso's tools for making the salon known and rewarding clients. Each tool has its own entry; here you find out **where it is** and **what it does** (and what it does not).

## The tools, in a table

| What you want to do | Where | Entry |
|---|---|---|
| Create an offer or a discount code | Scartoffie ▸ Promozioni ▸ **Promozioni** tab | [Promotions](https://narciso.io/en/docs/promozioni/) |
| Give a reward to clients who spend points | Scartoffie ▸ Promozioni ▸ **Premi Fedeltà** (Loyalty Rewards) tab | [Loyalty rewards](https://narciso.io/en/docs/premi-fedelta/) |
| See who has used an offer or redeemed a reward | Scartoffie ▸ Promozioni ▸ **Utilizzi** (Uses) tab | [Discount code uses](https://narciso.io/en/docs/utilizzi/) |
| Understand how clients accumulate points | Cassa (cash desk) and client record | [Loyalty points](https://narciso.io/en/docs/punti-fedelta/) |
| Apply a code or a reward during a payment | Cassa | [Discount code in the Cash desk](https://narciso.io/en/docs/codice-sconto-in-cassa/), [Loyalty rewards in the Cash desk](https://narciso.io/en/docs/cassa-fedelta/) |
| Send birthday and name-day greetings | Automatic, handled by the virtual secretary | [Birthday, name-day and holiday greetings](https://narciso.io/en/docs/compleanni-e-onomastici/) |
| Build the salon's showcase website | Vetrina digitale (Digital showcase) ▸ Sito web (Website) | [Website](https://narciso.io/en/docs/sito-web/) |
| Prepare and publish posts on Instagram, Facebook, TikTok, Pinterest | Vetrina digitale ▸ Social media | [Social media](https://narciso.io/en/docs/social-media/) |

## The «Promozioni» page

The page opens from the side menu: **Scartoffie** group (closed at login, a click on the heading opens it) ▸ **Promozioni** (label-shaped icon). There is no other way in: no «Marketing» button in the bar or in the chat column.

At the top there are **three tabs** of equal width, shaped like folders: **Promozioni**, **Premi Fedeltà**, **Utilizzi**. The active tab is white with an amber icon. On opening you see the Promozioni tab; the chosen tab stays in the page address, so reloading it keeps you where you were.

Promotions, rewards and movements belong to the **active location**: changing location shows those of the other one ([Promotions](https://narciso.io/en/docs/promozioni/), [Locations map and active location](https://narciso.io/en/docs/mappa-sedi/)).

## How they connect to the Cassa

- A **promotion with a code** is typed in the «Codice Sconto / Promo» (Discount Code / Promo) box of the Cassa and reduces the total ([Discount code in the Cash desk](https://narciso.io/en/docs/codice-sconto-in-cassa/), [Promotional code rules](https://narciso.io/en/docs/regole-codici-promozionali/)).
- **Points** accumulate with purchases; a **reward** is redeemed at the Cassa by spending points ([Loyalty points](https://narciso.io/en/docs/punti-fedelta/), [Loyalty rewards in the Cash desk](https://narciso.io/en/docs/cassa-fedelta/)).
- Every use of an offer or a reward ends up in the **Utilizzi** tab ([Discount code uses](https://narciso.io/en/docs/utilizzi/)).

## Who can do what

The three tabs open to **all roles**. Creating, editing, switching off and importing rewards is reserved to Titolare (owner) and Responsabile (manager): the details are in the individual entries and in [Roles and permissions](https://narciso.io/en/docs/ruoli-e-permessi/). Sito web and Social media also open to all roles.

## What Narciso does not do

> **Note.** - It **does not send "mass" campaigns** (SMS, email or WhatsApp to all clients): on the Promozioni page there is no «Invia promozione» (Send promotion) button. Messages are written from the conversations ([Comunicazioni](https://narciso.io/en/docs/comunicazioni/)). The only automatic promotional sends are the birthday, name-day and some holiday greetings, with the voucher provided ([Birthday, name-day and holiday greetings](https://narciso.io/en/docs/compleanni-e-onomastici/)).
> - It **does not show statistics on offers** (how many people saw them, which channel they came from). The only data is how many times each promotion was used and the log of points movements ([Discount code uses](https://narciso.io/en/docs/utilizzi/)).
> - It **is not an application to download:** it is used from the browser, at app.narciso.io ([What Narciso is](https://narciso.io/en/docs/narciso/)).

## Related entries

- [Promotions](https://narciso.io/en/docs/promozioni/)
- [Loyalty rewards](https://narciso.io/en/docs/premi-fedelta/)
- [Discount code uses](https://narciso.io/en/docs/utilizzi/)
- [Website](https://narciso.io/en/docs/sito-web/)
- [Social media](https://narciso.io/en/docs/social-media/)