Google listing
Last updated:
Translated from the Italian guide. Narciso itself is in Italian, so the names of buttons, menus and fields are shown exactly as they appear on screen, with a translation in brackets where it helps.
Contents
What it is for#
The Scheda Google (Google listing) shows how the business appears on Google (Search and Maps) and lets you correct some of its details, reply to reviews and manage photos. Access to Google is single for the whole business, but the listing is chosen per location: once you have granted access, the list of listings managed by the account appears (with photo, name and address) and one click links the right one to the active location.
Who can do what#
All roles can open and read the listing. Writing (opening hours, phone, address, website, photos, replies to reviews, connecting and disconnecting) is reserved for Titolare (owner) and Responsabile (manager); the Operatore (operator) sees «Operazione riservata a Titolare o Responsabile.» (Operation reserved for the owner or manager.) (Roles and permissions).
Before connecting#
Until Google is connected, the page shows a question-by-question procedure, one question at a time, with Indietro (Back) (arrow at the top):
- «Hai un profilo business Google dedicato alla tua attività?» (Do you have a Google business profile dedicated to your business?) with two answers: A: Sì, lo ho (A: Yes, I do) and B: No, non lo ho (B: No, I do not).
- If A: «Indica la mail associata all'account Google gestore della tua pagina Google» (Enter the email associated with the Google account that manages your Google page), with Ok or Enter. Errors: «Inserisci un'email valida» (Enter a valid email), «Le email temporanee non sono ammesse.» (Temporary emails are not allowed.), «Errore durante la verifica dell'email» (Error while checking the email). Then the notification «Email inviata con successo!» (Email sent successfully!) and the waiting screen.
- If B: «Nessun problema, la configuriamo insieme!» (No problem, we will set it up together!), with a choice of Data e Ora preferita (Preferred date and time) and Eventuali note (opzionale) (Any notes (optional)); Prenota Appuntamento (Book appointment). Result: «Appuntamento richiesto con successo!» (Appointment requested successfully!) and the screen «Richiesta Ricevuta! — Ti contatteremo per creare insieme il tuo nuovo profilo Google Business.» (Request received! — We will contact you to create your new Google Business profile together.) with the Torna all'inizio (Back to the start) link. The request goes to support (Support).
- After the email has been sent, the page shows «Configurazione profilo Google — Verifica in corso» (Google profile setup — Check in progress) («Entro poche ore la dashboard e le recensioni saranno disponibili qui.» (Within a few hours the dashboard and the reviews will be available here.)) with Stato richiesta: In lavorazione (Request status: In progress). You wait: the request is enabled by support.
- When support approves it, «Accesso abilitato — Pronto per il collegamento» (Access enabled — Ready to connect) appears, with the Connetti account Google (Connect Google account) button. A window opens on Google's website: you sign in with the account that manages the listing and grant permission (manage the business, read name and email). Then «Scegli la sede Google Business Profile» (Choose the Google Business Profile location) appears, with the listings sorted by similarity to the Narciso location's address; one click links the right one.
If something goes wrong: «Impossibile avviare il login con Google» (Unable to start the Google login) or an error in the Google window; try again.
The connected listing#
Top bar: «Ecco cosa vede chi cerca su Google:» (This is what people searching on Google see:) with a scrolling word; on the right the status pill (hold the mouse over it to read the detail): green Sincronizzata · 3 h fa (Synchronised · 3 h ago) when the data is recent; amber Dati non caricati (Data not loaded) (with the reason, for example Google quota exhausted), Mai sincronizzata (Never synchronised) or Non aggiornata · 3 g fa (Not up to date · 3 d ago) (more than two days without updates), the Aggiorna dati da Google (Update data from Google) button (re-reads everything, may take a few seconds) and Scollega Account Google (Disconnect Google account) (red), which disconnects immediately, without confirmation: the page goes back to the initial screens.
Left column «La tua scheda Google» (Your Google listing): cover photo (the first one), name, average rating with stars and number of reviews, category, and four buttons, each with the figure for the last 30 days underneath (a dash «–» means Google did not provide the figure; under the buttons «Statistiche non disponibili al momento» (Statistics not available at the moment) appears if none could be read):
| Button | What it does |
|---|---|
| Sito web (Website) (or Aggiungi, Add) | Opens the website; if there is none, opens the edit. Underneath: clicks on the website |
| Indicazioni (Directions) | Opens Google Maps with name and address (for «service area» businesses it searches the area). Greyed out with «Nessun indirizzo o area disponibile» (No address or area available). Underneath: requests for directions |
| Chiama (Call) (or Aggiungi) | Starts a call from the computer; if the number is missing, opens the edit. Underneath: calls |
| Su Google (On Google) | Opens the public listing as clients see it on Google; the number underneath is the views on Search and Maps. Greyed out until the link has been read (Aggiorna dati da Google) |
Below are the details, which you can edit with the pencil that appears when you hold the mouse over them:
- Indirizzo (Address): fields Via e numero civico (Street and number), CAP (postcode), Città (City), PR (province, 2 letters); ✓ Salva su Google (Save on Google) (active only with street and city) and X Annulla (Cancel); Enter saves, Esc cancels. It always starts with empty fields. It cannot be edited for «service area» businesses (with no premises open to the public): «Area di servizio: …» (Service area: …) appears.
- Orari visibili su Google (Hours shown on Google): opens the hours calendar (below).
- Telefono (Phone) (example «Es. +39 02 1234567») and Sito web (example «Es. https://www.iltuosito.it»): Enter saves, Esc cancels.
- Servizi in evidenza (Featured services): the first 4 services of the price list with their price.
Results: «Numero di telefono aggiornato su Google!» (Phone number updated on Google!), «Sito web aggiornato su Google!» (Website updated on Google!), «Indirizzo aggiornato su Google!» (Address updated on Google!). Errors: «Inserisci un numero di telefono valido» (Enter a valid phone number), «Inserisci un indirizzo del sito web valido» (Enter a valid website address), «Indirizzo incompleto: servono almeno via e città» (Incomplete address: at least street and city are needed), «Questa scheda è configurata su Google come "area di servizio": non può avere un indirizzo pubblico (limite di Google, non modificabile da qui).» (This listing is set up on Google as a "service area": it cannot have a public address (a Google limit, which cannot be changed from here).), «Google ha accettato la richiesta ma non ha confermato il salvataggio … Riprova, o verifica direttamente su Google Business Profile.» (Google accepted the request but did not confirm the save … Try again, or check directly on Google Business Profile.), or Google's own message. After an error the field closes and the text you typed is lost.
Photos#
«Le tue foto su Google» (Your photos on Google) shows the counter «N foto in vetrina» (N photos on show) and the Aggiungi foto (Add photo) button. You see one large photo and four small ones (the first five): the others cannot be seen from Narciso. A click opens the enlarged photo. When you hold the mouse over a photo, the bin Rimuovi foto (Remove photo) appears; it asks «Rimuovere questa foto dalla scheda Google?» (Remove this photo from the Google listing?) and then deletes the photo on Google as well («Foto rimossa da Google», Photo removed from Google).
Adding a photo: Aggiungi foto, choose the file, «Caricamento...» (Uploading...) appears and then «Foto caricata su Google!» (Photo uploaded to Google!). With no photos the box says «Nessuna foto sincronizzata — Non sono presenti foto sulla tua scheda Google Business Profile. Carica la prima foto per dare un volto alla tua attività.» (No photos synchronised — There are no photos on your Google Business Profile listing. Upload the first photo to give your business a face.) The rules are Google's (File formats and sizes):
| Rule | Message if not met |
|---|---|
| JPG or PNG only (the file picker also offers WebP, but it is rejected) | «Impossibile caricare la foto su Google» (Unable to upload the photo to Google), without the reason |
| At least 10 KB | «Immagine troppo piccola (minimo 10KB richiesti da Google).» (Image too small (minimum 10KB required by Google).) |
| No more than 5 MB | «Impossibile caricare la foto su Google», without the reason |
| At least 250 × 250 pixels | «Risoluzione immagine troppo bassa (LxA px): Google richiede almeno 250x250px.» (Image resolution too low (WxH px): Google requires at least 250x250px.) |
| Intact file | «Immagine non valida o corrotta.» (Invalid or corrupted image.) |
| Internal Google error (Narciso retries by itself 3 times) | «Google ha risposto con un errore interno durante il salvataggio della foto … Riprova tra qualche minuto.» (Google replied with an internal error while saving the photo … Try again in a few minutes.) |
The uploaded photo is not stored by Narciso: it lives only on Google.
Reviews#
The Recensioni (Reviews) box shows the average and the total number (for example 4.8 (52)) and arrows to scroll through the reviews one at a time (at most the 30 most recent). Each review shows avatar, author, date, stars, the text (3 lines at most) and, underneath, the owner's reply or the Rispondi (Reply) link. With no reviews: «Nessuna recensione» (No reviews).
Replying: Rispondi opens «Rispondi a [nome]» (Reply to [name]) («La risposta sarà visibile pubblicamente su Google Search & Maps» (The reply will be publicly visible on Google Search & Maps)), with the La tua risposta (Your reply) field already filled in with «Grazie mille [nome] per la tua recensione!» (Thank you so much [name] for your review!). The Suggerisci con AI (Suggest with AI) link only inserts a fixed sentence («Grazie mille [nome] per la tua bellissima recensione! È un piacere averti con noi, a presto!» (Thank you so much [name] for your lovely review! It is a pleasure to have you with us, see you soon!)): it is not artificial intelligence. Pubblica Risposta (Publish reply) (while it works, «Invio a Google...» (Sending to Google...)) publishes immediately and publicly; notification «Risposta pubblicata!» (Reply published!).
Review requests to clients are made by the virtual secretary: see Review management.
«Ti hanno cercato con…» (They found you with…)#
The Top termini (Top terms) list shows the 15 words with which clients found the business on Google over the last 4 months, with a proportional bar. Google hides terms with few searches; for some, a number appears that is only a threshold. With no data: «Nessuna keyword» (No keywords). Views, calls, directions and website clicks for the last 30 days are the numbers under the four buttons (Social media statistics).
Opening hours shown on Google#
The Orari visibili su Google panel («Orario settimanale ricorrente, uguale ogni settimana» (Recurring weekly schedule, the same every week)) opens from the Calendario (Calendar) button and has two halves.
- On the left a monthly calendar (a click on the title switches from days to months to years; Torna a oggi (Back to today)). It is used to choose the week shown on the right and to set an exception for a specific day: a click on a date opens «Eccezione solo per questo giorno» (Exception for this day only) with the switch «Orario speciale (festività, chiusura straordinaria...)» (Special hours (holidays, extraordinary closure...)), the Chiuso tutto il giorno (Closed all day) tick and the day's time slots. Days with an exception have an amber dot.
- On the right the Monday-to-Sunday week: for each day an open/closed switch (on: open, with a default slot of 09:00 – 19:30), the editable time slots, + Fascia (+ Slot) (a new slot 15:00 – 19:30, for example after the lunch break) and the bin Rimuovi fascia (Remove slot). A day that is switched off shows «Chiuso tutto il giorno». There is no check that opening comes before closing, nor for slots past midnight.
At the bottom, the notice «Sincronizzazione immediata: premendo "Salva e Sincronizza su Google" qui sotto, Google Business Profile aggiornerà subito gli orari pubblici su Ricerca e Maps.» (Immediate synchronisation: by pressing "Salva e Sincronizza su Google" below, Google Business Profile will immediately update the public hours on Search and Maps.) and the Annulla and Salva e Sincronizza su Google (Save and synchronise on Google) buttons. Saving sends the recurring hours first, then the exceptions (an empty list deletes the old ones). Result: «Orari sincronizzati su Google con successo!» (Hours synchronised on Google successfully!) (the window closes).
Errors: «Errore durante il salvataggio degli orari su Google» (Error while saving the hours on Google); «Orari salvati, ma gli orari speciali non sono stati sincronizzati» (Hours saved, but the special hours were not synchronised) (the recurring hours were saved, the window stays open); «Impossibile sincronizzare gli orari su Google» (Unable to synchronise the hours on Google); «Google ha accettato la richiesta ma non ha confermato il salvataggio degli orari. Riprova, o verifica direttamente su Google Business Profile.» (Google accepted the request but did not confirm the saving of the hours. Try again, or check directly on Google Business Profile.) Google requires the recurring hours to be already set before it accepts exceptions. Changes are public immediately.
When the listing shows no data#
If Google is connected but the listing does not load, no clear message appears: the title changes and the lists are empty.
| Title in place of the name | Meaning | What to do |
|---|---|---|
| «Account Google (…email…)» / «Account Google Collegato» | The data could not be read (for example Google quota exhausted or a network error) | Try again later with Aggiorna dati |
| «Nessun Profilo Business trovato» | The chosen account does not manage any listing | Disconnect and reconnect with the right account |
| «Nessuna sede trovata in Google» | The account has no listings | Same |
If Google revokes access (password change, authorisation removed), the page goes back to the initial screens by itself. In case of a read error, a red notification shows «Errore account Google: …» (Google account error: …) for 5 seconds.