Marketing and promotions
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Translated from the Italian guide. Narciso itself is in Italian, so the names of buttons, menus and fields are shown exactly as they appear on screen, with a translation in brackets where it helps.
This entry is the map of Narciso's tools for making the salon known and rewarding clients. Each tool has its own entry; here you find out where it is and what it does (and what it does not).
Contents
The tools, in a table#
| What you want to do | Where | Entry |
|---|---|---|
| Create an offer or a discount code | Scartoffie ▸ Promozioni ▸ Promozioni tab | Promotions |
| Give a reward to clients who spend points | Scartoffie ▸ Promozioni ▸ Premi Fedeltà (Loyalty Rewards) tab | Loyalty rewards |
| See who has used an offer or redeemed a reward | Scartoffie ▸ Promozioni ▸ Utilizzi (Uses) tab | Discount code uses |
| Understand how clients accumulate points | Cassa (cash desk) and client record | Loyalty points |
| Apply a code or a reward during a payment | Cassa | Discount code in the Cash desk, Loyalty rewards in the Cash desk |
| Send birthday and name-day greetings | Automatic, handled by the virtual secretary | Birthday, name-day and holiday greetings |
| Build the salon's showcase website | Vetrina digitale (Digital showcase) ▸ Sito web (Website) | Website |
| Prepare and publish posts on Instagram, Facebook, TikTok, Pinterest | Vetrina digitale ▸ Social media | Social media |
The «Promozioni» page#
The page opens from the side menu: Scartoffie group (closed at login, a click on the heading opens it) ▸ Promozioni (label-shaped icon). There is no other way in: no «Marketing» button in the bar or in the chat column.
At the top there are three tabs of equal width, shaped like folders: Promozioni, Premi Fedeltà, Utilizzi. The active tab is white with an amber icon. On opening you see the Promozioni tab; the chosen tab stays in the page address, so reloading it keeps you where you were.
Promotions, rewards and movements belong to the active location: changing location shows those of the other one (Promotions, Locations map and active location).
How they connect to the Cassa#
- A promotion with a code is typed in the «Codice Sconto / Promo» (Discount Code / Promo) box of the Cassa and reduces the total (Discount code in the Cash desk, Promotional code rules).
- Points accumulate with purchases; a reward is redeemed at the Cassa by spending points (Loyalty points, Loyalty rewards in the Cash desk).
- Every use of an offer or a reward ends up in the Utilizzi tab (Discount code uses).
Who can do what#
The three tabs open to all roles. Creating, editing, switching off and importing rewards is reserved to Titolare (owner) and Responsabile (manager): the details are in the individual entries and in Roles and permissions. Sito web and Social media also open to all roles.